Final expense leads and final expense marketing can be a great way to provide some income for agents who are starting out.
Have you ever wondered how final expense leads compare to annuity leads?
We have done a number of insurance campaigns in the past and typically you will find a completely different type of consumer respond to any type of insurance campaign than an annuity campaign.
Final expense leads tend to be low to middle-income Americans who are looking to protect their family in case of an emergency. Think Bottom 50-60% of income and net worth in the USA.
The only problem is that the deals tend to be smaller case sizes and smaller commissions.
Because the people don’t have a lot of money!
After all, its hard to squeeze blood out of a turnip.
Annuity leads tend to be very different in that the consumers who respond tend to be in the top 20-30% of income and net worth in the USA.
They are more educated and more familiar with their financial options.
For example, we had 8 doctors become annuity leads just yesterday from our marketing.
If you are working in the final expense market here are a few reasons to consider expanding into annuity leads.
- Larger deals and case sizes. We had a client just write $1.4 million in premium on 15 leads in Boca Raton, FL. She invested $3k in marketing and made almost $100k in one month! How many final expenses cases would you have to write to make $100k? Too many!
- Annuity leads don’t have underwriting.
- You can spend more time with your family and less time writing smaller cases and driving thru bad parts of town!. Enjoy your life. Do what you want to do.
- Because annuity leads have more assets you can cross-sell a wider range of products to them. (Ex. SPWL, insurance, investments, etc).
If you have been working final expense leads for a number of years I have some great news for you. The experience you have gained in working final expenses leads will help you tremendously if you decide to work annuity leads.
We have a client who went from making $100K per year selling final expense to over $500K per year in annuity sales ONLY FROM OUR LEADS.
Why?
He took the same techniques he refined working final expense leads and applied them to annuity leads.
If you want to learn more about our annuity lead program click here.
Final expense leads can provide a great base line for agents starting out.
Once you have a base level of income consider adding annuity leads into your arsenal to take your practice to the next level!
More Resources
About Our Lead Program
- Common Questions About Our Annuity Leads: pricing, territories, billing, refunds and how the program works.
- How We Scrub Our Leads: what our team checks before a lead ever reaches you, and why more than half never do.
- Working Our Annuity Leads: the opening script, the overnight package and the follow-up process our best clients use.
- Testimonials From Our Clients: audio testimonials from agents and advisors who use our leads.
- Free Training Video: how top producers work high-quality annuity leads.
- About Us: who we are and how we’ve run the business since 2010.
Articles
- Why Good Annuity Leads Look Bad: the five signs that fool agents into giving up on good prospects too soon.
- Why Some Agents Make Money With Annuity Leads and Others Don’t: what our most successful clients do differently.
- The 12 Biggest Mistakes Agents Make When Buying Annuity Leads: what to avoid before you spend a dollar.
- Will Annuity Leads Work in My Area? Rural vs. Big City Markets: how your market changes lead flow, case size and close rates.
- What I’ve Learned Spending Eight Figures Advertising Annuities: 16 years of lessons from the advertising side.
- Founder Interview: The Story Behind TheAnnuityLeads.com: how the company started and why it works the way it does.
- My Clients Were My Greatest Teachers: what 3,000 financial professionals taught me about business, people and myself.
