Scott Brooks, MBA, CFP® Scott Brooks, MBA, CFP®
October 12, 2026
I’ve been creating annuity leads since 2010. Over those 16 years, I’ve talked with more than 10,000 agents and advisors, and about 3,000 of them have bought leads from us. I’ve watched a lot of people make good decisions about lead companies, and I’ve watched a lot of people get burned. One thing agents tell ... Read more
Scott Brooks, MBA, CFP®
October 12, 2026
I started creating annuity leads in 2010. Since then, I’ve spent more than eight figures advertising annuities on the web, on radio, and on national television. People sometimes assume there was a blueprint for this. There wasn’t. There was no lead gen university I could go to, no course that taught you how to build ... Read more
Scott Brooks, MBA, CFP®
October 6, 2026
TheAnnuityLeads.com founder discusses the experiences that led him into the business, the lessons learned from more than a decade of annuity advertising, and why the company continues to favor quality over quantity. What led you to start a lead-generation company? There were two main reasons. First, I always knew I wanted to be self-employed. I wanted ... Read more
Scott Brooks, MBA, CFP®
September 2, 2021
We hit 2,600 clients today! September 2, 2021 was an important day for our business. On this day a financial advisor in New England became the 2,600th practice to sign up for our annuity leads in the US. Why should you care? Because in life experience matters in almost everything we do.It’s much better to be ... Read more
Scott Brooks, MBA, CFP®
January 1, 2019
Here is some helpful information if you are looking for aged annuity leads. Our active clients have access to our aged annuity leads inside of our software. Our software portal reveals the price, city, state, zip, and location of the aged lead. Here are a few helpful tips when it comes to working-aged annuity leads. ... Read more
Scott Brooks, MBA, CFP®
December 30, 2018
How do IUL leads compare to annuity leads and annuity marketing? If your life depended on making an extra $100k over the next 12 months….which should you go with? If you chose IUL leads you just made a fatal mistake. Here’s why. We’ve had dozens of clients come into our annuity lead program over the ... Read more
Scott Brooks, MBA, CFP®
December 29, 2018
Here are 4 reasons why we are America’s number one annuity marketing service. Because Annuity marketing is the only thing we do! Below is a list of the types of campaigns we have tested since 2010 Annuity Leads SPWL Leads IUL Leads Money Manager Leads Retirement Planning Leads Fiduciary Leads 401K Rollover Leads Reverse Mortgage ... Read more
Scott Brooks, MBA, CFP®
December 27, 2018
If you are looking for pre-set appointments for annuity leads I have some important information for you. A huge majority of the pre-set annuity appointments companies are a scam and not trustworthy. Josh Melburg has been one of the largest advertisers in the annuity space for years now. He has openly said that the appointments ... Read more
Scott Brooks, MBA, CFP®
December 27, 2018
Final expense leads and final expense marketing can be a great way to provide some income for agents who are starting out. Have you ever wondered how final expense leads compare to annuity leads? We have done a number of insurance campaigns in the past and typically you will find a completely different type of ... Read more
Scott Brooks, MBA, CFP®
December 27, 2018
Have you ever wondered how life insurance leads compare to annuity leads? Being one of the largest annuity lead vendors since 2010 we definitely have an opinion on the matter. Here is my no-nonsense take on the matter. Hell would freeze over before we offer life insurance leads to our clients. Why? 1. Because the ... Read more
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